PillarCopia Operating LLC · ZU2B.com

Our brand.
Our work.

This page documents the intellectual property behind ZU2B and PillarCopia — what we own, what’s protected, and how it can and can’t be used.

A PillarCopia Company

Notice of Rights

© 2026 PillarCopia Operating LLC, DBA ZU2B. All Rights Reserved.
ZU2B™, ZU2B Pulse™, Batu™, “Attention is earned through clarity. Not volume.™”, “Zero Limits — United 2 Build™”, and “Eraiki. Elkartu. Loratu.™” (“Build. Join Together. Flourish.”), together with all associated logos, names, slogans, mottos, wordmarks, origin stories, designs, graphics, website templates, digital products, software, platform content, AI tools and assistants, chatbot interfaces, mascots, and ZU2B Kids characters, are trademarks, service marks, copyrighted works, and other intellectual property of PillarCopia Operating LLC and are protected by applicable trademark, copyright, and intellectual property laws.

No portion of these materials may be used, reproduced, distributed, modified, displayed, republished, resold, or otherwise exploited without prior written permission.

What we’ve built carries our name.

The marks below are owned by PillarCopia Operating LLC and protected under common law trademark rights arising from continuous use in commerce. USPTO registration is planned. Unauthorized use in connection with competing or confusingly similar goods and services is prohibited.

MarkWhat it coversStatus
ZU2B™Brand name, wordmark, character, and all associated marksCommon law ™
ZU2B Pulse™Website health monitoring product name and interfaceCommon law ™
PillarCopia™Parent company name and all associated marksCommon law ™
ZU2B Kids™Youth internet safety initiative and all associated contentCommon law ™
Batu™Name, identity, and visual mark of ZU2B’s AI help assistantCommon law ™
“Zero Limits — United 2 Build™”Brand taglineCommon law ™
“Eraiki. Elkartu. Loratu.™”Brand motto — Basque and English formsCommon law ™
“Attention is earned through clarity. Not volume.™”Signature brand statementCommon law ™

The official marks. Nothing else.

These are the only authorized versions of ZU2B brand assets. If you need them for press or editorial use, contact us at the bottom of this page.

ZU2B Wordmark — Light Background
Wordmark — Light Background
Use on white, parchment, or any light surface. Black letters, teal 2.
ZU2B Wordmark — Dark Background
Wordmark — Dark Background
Use on dark surfaces in digital contexts. White letters, teal 2, transparent background.
ZU2B App Icon / Favicon
App Icon / Favicon
Neon “2” on deep black. Used as the browser favicon and standalone identity mark where the full wordmark is too large.
ZU2B Pulse Product Icon
ZU2B Pulse — Product Icon
The Pulse product icon. Use in Pulse-specific contexts at pulse.zu2b.com and associated materials.
Batu Icon Mark
Batu — Icon Mark
Batu’s icon: a B-and-2 convergence mark in teal on deep black. Use in Batu-specific contexts — the help widget, chat interface, and associated materials.

The teal “2” in the ZU2B wordmark is not interchangeable with a standard numeral. Its specific rendering — baseline-aligned, approximately 0.62–0.72em relative to the surrounding characters — is a defining feature of the mark. Do not superscript, subscript, resize independently, or recolor it.

More than a logo.

Intellectual property is broader than most people think. The following are all proprietary assets of PillarCopia Operating LLC:

Visual

Wordmark & Icons

The ZU2B wordmark in all versions, the neon “2” app icon / favicon, the ZU2B Pulse product icon, and the Batu icon mark — including their specific letterform design, proportions, and color treatments.

Audio

Sonic Signature

The ZU2B three-tone chord — A4 root, Eb5 shimmer, A3 sub-harmonic — synthesized in Web Audio API. The specific timing, envelope, and voicing are a proprietary audio mark.

Character

ZU2B Mascot

The ZU2B alien character and all associated visual depictions. The character’s design, personality, and rendering are original proprietary work.

Product

Pulse Interface

The ZU2B Pulse grading interface — the letter-grade system, twelve-metric structure, nine health categories, and report layout — is proprietary.

Written

Brand Copy & Content

All original written content, taglines, mottos, and editorial copy published under ZU2B and PillarCopia — including social content, blog posts, and product descriptions.

Digital

Site & Infrastructure

Website design, layout, and user interface elements at ZU2B.com and associated subdomains. Domain names and digital identifiers.

What’s allowed. What isn’t.

These rules apply to everyone — partners, press, competitors, and casual visitors alike.

  • Editorial coverage of ZU2B or PillarCopia may use the official wordmark for illustration. Press use does not imply endorsement. Contact us to request high-resolution assets.
  • Linking to ZU2B.com, pulse.zu2b.com, or any ZU2B property is permitted and encouraged.
  • Quoting published ZU2B content for editorial, educational, or commentary purposes is permitted with attribution and a link to the original source.
  • Using “ZU2B”, “PillarCopia”, or “ZU2B Pulse” in a business name, product name, domain, or social handle without written permission.
  • Creating derivative works from any ZU2B visual asset — modified colorways, AI-generated variations, or recreations in other design tools.
  • Using ZU2B or PillarCopia marks in advertising or promotional material in a way that implies endorsement or affiliation.
  • Reproducing the ZU2B sonic signature in other products, content, or brand identities in any form.
  • Framing, mirroring, or scraping any ZU2B or PillarCopia web property without permission.

A note on common law: USPTO registration is planned and in progress. In the meantime, common law trademark rights arise from use in commerce — and ZU2B has been in active commerce since April 2026. Unauthorized use in connection with confusingly similar goods or services is actionable regardless of registration status.


Who owns this.

All intellectual property described on this page is owned by PillarCopia Operating LLC. ZU2B.com is operated by PillarCopia Operating LLC under that ownership.

This page constitutes a public notice of intellectual property rights. It is effective upon publication and supersedes any prior IP notice appearing on ZU2B.com or any associated subdomain.

Jurisdiction: United States. Last updated: July 2026.

Questions about our IP?

Licensing, permissions, press asset requests, partnership inquiries — or anything else related to the use of ZU2B or PillarCopia intellectual property.

legal@zu2b.com
ZU2B™ · PillarCopia™ · Eraiki. Elkartu. Loratu.™