Starting a website?

Purpose-Built Templates

ZU2B Blueprints

Business in a Box

Reference

ZU2B Pulse™

See what visitors experience before they leave — paste any public URL and get a plain-English performance report in seconds.

Scan Your URL Free
FAQ • Support
,

Growth often comes from what you cut, not what you add.

Field Note #161
🔬 Generalized 🟢 Beginner ⏱ 5 Minutes ✓ Observation from Experience
Growing usually means adding: a new service, another product, one more page, an extra button on the nav bar. Heading into fall execution season, here’s a truth that cuts the other way: growth often comes from what you cut, not what you add.
A service you no longer enjoy delivering, still sitting on your site. Fifteen menu links competing for attention. Both can create the same problem: decision fatigue. A confused visitor doesn’t buy, and an overwhelmed owner doesn’t execute cleanly.
✅ Delete the zombie offer — no revenue in six months? Take it down or redirect the page
✅ Cut redundant menu links — remove links that don’t serve your visitors or support your goals
✅ Scrap operational noise — one recurring meeting or task you can drop to free up focus for Q4
Excellence isn’t how much you can fit on a screen or a calendar. It’s what’s left once the noise is gone.
What’s one offer, menu link, or task you can delete this week?

Tagged in :

,

More from the field